PROGRAME

MARKETING AND INTERNATIONAL BUSINESS (MCI)
BACHELOR BAC+3

400+ hours of initial training in higher education for adults with a baccalaureate or equivalent degree.

Teaching Language
- French

Competencies to be acquired
- Master the fundamentals of marketing and international trade, as well as the tools needed to implement strategies.

- Understand the stakes involved in business development, customer relationship and sales management, and the management of sales performance
- Use decision-making and problem-solving techniques within their field of expertise
- Implement an international sales prospecting plan
- Participate in the management of import-export operations
- Help develop and control an operational marketing strategy
- Participate in optimizing the logistics chain
- Contribute to the targeting of potential countries for international development

Each unit can be validated independently. Validation of all units leads to the professional title.

Programe - Training features

General courses
- Language LV.1 English
- Law & Economics
- Management (management, accounting basics, etc.)

Professional courses
Marketing (market analysis, business development, etc.)
International Business (transportation, logistics, etc.)

Classes are held on site, and students are expected to attend regularly (unless exceptional arrangements have been made).
- Initial in-class training
- Additional e-learning modules

- Options available for working professionals
- Rhythm: Half-day Monday to Friday (American style)
- Professional business meetings

RNCP certification challenge option by application and admission at the beginning of the school year by e-mail to info@ilci.fr
Around 50 hours of course modules and additional exams are added to the initial program.
* Ref RNCP : French and international business development manager level 6 Code NSF 312P, published in the JO dated 16/12/2020 issued by CTI

Mandatory internship in 3rd year
- Minimum 280 hours (2 months full time) in company
- Maximum 6 months (per year)

Equivalence and bridge : No

Professions prepared
- Marketing Manager
- French and international business development manager
- Product manager
- Business Manager
- Sales Technician
- International purchasing manager
- Logistics manager

Activity sector
- Any industrial or service company with foreign operations

- Import/export companies
- SMEs engaged in an internationalization process

Entreprises
Publicis, Unilever, Procter & Gamble, Hoegaarden, Pepsico, Nestle, Johnson & Johnson, Bayer, Bmw, Philipps, Carrefour, Salesforce, Optimize360, Zeegroup, Abileo, ADI, Back market, etc.

Continuation of post-graduate studies
Mastère in International Trade, Marketing, Purchasing and Supply Chain, Logistics Operations

METHODOLOGY

Methods

Assessments take place throughout the school year
- Continuous oral and written exams and MCQs.
- Follow-up with a quiz at the end of each course. Depending on your results, a certificate of attendance will be issued.
- In the final year of your course, you'll be required to give a presentation on the professional mission of your internship.
- If you fail an exam, an additional final assessment may be held at the end of each semester.
- Specific, fee-paying remedial exam sessions will be organized at the end of the summer if necessary.

Support resources

Mankind :
- Our teachers/trainers are selected on the basis of their diplomas and professional experience, and each profile is registered with the Rectorat de Paris for teaching authorization.
- Students can contact members of the pedagogical team at any time via our internal “ILCI-Edutech” messaging system.

Equipment :
- 6 classrooms
- Interactive digital screens
- Possibility of distance learning
- Digital learning space (Learning Machine System)

2024 Tuition Fees

Formation fees (excluding application fees) - payable in instalments within 5 months
First year, Bachelor 1 : 3 300 €
Second year, Bachelor
2 : 3 600 €
Third year, Bachelor 3: 3 900 €

Application fees (non-refundable)
600 € for E.U. students or students with a valid residence permit
900 €
for files with a VISA request

Pre-registration : issued for applications paid 6 months before the start of the school year, or for conditional admissions (e.g. diploma in progress).
Final registration : issued for applications with a deposit of 1 000

Scaling :
- 25% before the start of the 1st semester
- 50% before the end of the 1st semester
- 75% before the start of the 2nd semester
- 100% before the end of the 2nd semester

Option
RNCP challenge : Additional 900 € to be paid annually in Bachelor 2 and Bachelor 3 before the start of the 2nd semester.

Deferral (with authorization) :
If you need to postpone your school start, you won't lose your full application fee.
A 50% discount will be applied.

APPLICATION

Conditions :
Acceptance based on completed application and interview with admissions department

French native speaker or B2 level minimum

For access to Bachelor 1 :
French baccalaureate or equivalent foreign diploma

For access to Bachelor 1 Bachelor 2 ou 3 :
Bac +1 or +2 obtained in Management, Human and Social Sciences (Law, Economics, Sociology, Foreign Languages...).

Application dates :
October session
- Candidates with visa request : March 15 - July 15, 2024
- Candidates without visa request : 15 Mars - 15 Septembre, 2024
Start date : October 07, 2024

January session
- Candidates with visa request : 15 August - 15 Novembre, 2024
- Candidates without visa request : 15 Octobre - 15 January, 2024
Start date : February 03, 2025

Application deadline: Between 10 days and 6 months depending on the date of application

The final registration certificate will be sent :
- After validation of the application by the school jury
- Signing of internal regulations and general terms and conditions of sale
- After payment of registration fees