Bachelor Marketing and International Business (MCI)

Start of the school year

October 2025

Admission

Prices

Duration

Bac/+1/+2

First year 3700€

Second year 3900€

Third year 4300€

3 years

400 hours per year

400+ hours of initial training in higher education for adults with a baccalaureate or equivalent degree.

Bachelor Marketing and International Business (MCI)

PROGRAM

400+ hours of initial training in higher education for adults with a baccalaureate or equivalent degree.

Teaching Language
- French

Competencies to be acquired
- Master the fundamentals of marketing and international trade, as well as the tools needed to implement strategies.

- Understand the stakes involved in business development, customer relationship and sales management, and the management of sales performance
- Use decision-making and problem-solving techniques within their field of expertise
- Implement an international sales prospecting plan
- Participate in the management of import-export operations
- Help develop and control an operational marketing strategy
- Participate in optimizing the logistics chain
- Contribute to the targeting of potential countries for international development

Each unit can be validated independently. Validation of all units leads to the professional title.

Programe - Training features

General courses
- Language LV.1 English
- Law & Economics
- Management (management, accounting basics, etc.)

Professional courses
Marketing (market analysis, business development, etc.)
International Business (transportation, logistics, etc.)

Classes are held on site, and students are expected to attend regularly (unless exceptional arrangements have been made).
- Initial in-class training
- Additional e-learning modules

- Options available for working professionals
- Rhythm: Half-day Monday to Friday (American style)
- Professional business meetings

RNCP certification challenge option by application and admission at the beginning of the school year by e-mail to info@ilci.fr
Around 50 hours of course modules and additional exams are added to the initial program.
* Ref RNCP : French and international business development manager level 6 Code NSF 312P, published in the JO dated 16/12/2020 issued by CTI

Mandatory internship in 3rd year
- Minimum 280 hours (2 months full time) in company
- Maximum 6 months (per year)

Equivalence and bridge : No

Professions prepared
- Marketing Manager
- French and international business development manager
- Product manager
- Business Manager
- Sales Technician
- International purchasing manager
- Logistics manager

Activity sector
- Any industrial or service company with foreign operations

- Import/export companies
- SMEs engaged in an internationalization process

Entreprises
Publicis, Unilever, Procter & Gamble, Hoegaarden, Pepsico, Nestle, Johnson & Johnson, Bayer, Bmw, Philipps, Carrefour, Salesforce, Optimize360, Zeegroup, Abileo, ADI, Back market, etc.

Continuation of post-graduate studies
Mastère in International Trade, Marketing, Purchasing and Supply Chain, Logistics Operations