Mastere Management, Digital Marketing

PROGRAM

" Envision a world where your creativity influences patterns, where your every idea shapes the way people see and interact with the world. As marketing directors, we have the power not just to sell a product, but to tell a story, create an experience and forge emotional connections. Every campaign is a chance to touch lives, every strategy an opportunity to innovate and stand out in an ever-changing digital world.

It's more than a job; it's an adventure in understanding human desires and transforming these insights into impactful action. In a world where every voice can be heard, marketing is the megaphone."

If you are ultra-connected, have creativity, an analytical mind, adaptability, communication skills, curiosity and are constantly on the lookout for performance then don't wait any longer.

Duration
- 1160 training hours over 2 years

Teaching Language
- French and English

Competencies to be acquired
- Perform market analysis and targeting
- Propose a business model and business plan
- Develop business based on digital tools
- Adapt communications to an identified target audience
- Manage communication and digital prospecting campaigns
- Analyze data and propose changes to acquisition processes

Programe - Training features

General courses
- Lv.1-2 English/French
- Marketing and communication (market analysis, business development, etc.)
- Digital marketing and communications
- Law and economics (corporate, social etc.)
- Organizational strategy
- Management (corporate, project, etc.)
- Networking

Mandatory internship in 5th year
- 4-6 month internship in M2 and 3 months in M1 (for RNCP option)
- Maximum 6 months (per year)

Classes are held on site, and students are expected to attend regularly (unless exceptional arrangements have been made).
- Initial in-class training
- Additional e-learning modules
- Options available for working professionals
- Rhythm: Half-day Monday to Friday (American style)
- Professional business meetings

RNCP challenge option ( nationally accredited), on application and admission at the start of the school year, by e-mail to info@ilci.fr
Examinations by competency file :
*Ref RNCP: Level 7 title, registered in the Répertoire National des Certifications Professionnelles.

Professions prepared
- Digital communication manager
- Communications project manager
- Digital strategy consultant
- Digital marketing project manager
- Web and mobile sales strategy manager
- SEM development manager (SEO, SEA, SMO)

Activity sector
- Any company seeking to boost its online presence
- Companies distributing via digital channels
- Industrial and service companies
- Marketing and consulting companies
- Digital project agencies

Entreprises
Publicis, Unilever, Procter & Gamble, McKinsey, Google, Facebook, Repossi, Mantu, Tiktok, Insider, Revolut, Wavestone, Salesforce, Klepierre, Accor, ING, PernodRicard, Chanel, Dfs, etc.

Continuation of post-graduate studies
Master in International Business, Marketing