The Bachelor of Business Administration (BBA) is a three-year undergraduate degree designed to provide a comprehensive foundation in business and management. It equips students with essential skills in management, finance, marketing, human resources, and entrepreneurship, preparing them for successful careers in the global business environment.

The BBA program combines academic rigor, practical application, and international exposure, ensuring students develop adaptability and professional competence. Over six semesters, students engage in theoretical courses, group projects, case studies, and tutorials, covering key disciplines such as economics, finance, human resource management, accounting, and business law. Specialization options, including international trade, innovation management, and entrepreneurship, allow students to tailor their education to their career goals.

A key aspect of the program is the integration of professional internships, offering 6 to 12 months of real-world experience either locally or internationally. Internships bridge theory and practice, enhancing students' interpersonal skills, professional networks, and industry knowledge. Supervised by both academic advisors and company mentors, students produce an internship report evaluated as part of their final assessment.

The BBA also emphasizes international opportunities, enabling students to participate in exchange programs, study abroad, or complete internships overseas, fostering a global perspective.

In conclusion, the BBA program blends academic knowledge, professional experience, and international exposure, creating versatile graduates ready to excel in management and leadership roles or pursue advanced studies such as Master's degrees or MBAs.

BBA's programs :

Marketing Spé International Business (MCI)

Marketing Spé Digital et Commercial