Bachelor Marketing Digital and Commercial (MDC)

PROGRAM

400+ hours of initial training in higher education for adults with a baccalaureate or equivalent degree.

Teaching language
- French

Competencies to be acquired
- Master the fundamentals of marketing and communication
- Understand the stakes involved in communication and digital marketing
- Implement a traditional and digital communication campaign
- Negotiate and set up partnerships
- Identify sales opportunities and develop a French and international customer portfolio
- Monitor sales, competition and technology, and define marketing action plans in France and abroad
- Manage a sales team and monitor sales performance in France and abroad

Programe - Training features

General courses
- Language LV.1 French/English
- Law & Economics
- Management (management, accounting basics, etc.)

Professional courses
- Marketing (market analysis, business development, etc.)
- Communication (conception, design, planning, execution)

Mandatory internship in 3rd year
- Minimum 280 hours (2 months full time) in company
- Maximum 6 months (per year)

Classes are held on site, and students are expected to attend regularly (unless exceptional arrangements have been made).
- Initial in-class training
- Additional e-learning modules
- Options available for working professionals
- Rhythm: Half-day Monday to Friday (American style)
- Professional business meetings

RNCP certification challenge option by application and admission at the beginning of the school year by e-mail to info@ilci.fr
Around 50 hours of course modules and additional exams are added to the initial program.
* Ref RNCP : French and international business development manager level 6 Code NSF 312P, published in the JO dated 16/12/2020 issued by CTI

Equivalence and bridge : No

Professions prepared
- Marketing Manager
- French and international business development manager
- Communication Manager
- Product manager
- Business Manager

Activity sector
- Marketing
- Communication
- Commercial

Entreprises
Publicis, Unilever, Procter & Gamble, Hoegaarden, Pepsico, Nestle, Johnson & Johnson, Bayer, Bmw, Philipps, Carrefour, Salesforce, Optimize360, Zeegroup, Abileo, ADI, Back market, etc.

Continuation of post-graduate studies
Mastère in International Trade, Marketing, Purchasing and Supply Chain, Logistics Operations